Question: The holidays are over. How do you keep up the momentum, cheer and positive vibes in the New Year?
Reset, Recharge and Recalibrate
"A new year is a great time to take a quick breath, assess the previous year, review insights and feedback, and utilize that knowledge to set new goals/outcomes and align new strategies accordingly. We believe in constant improvement, whether it's internal staff communications, streamlining operations or adding more value for the client."
Continue to Innovate
"Live your purpose. Remember why you do what you do and keep in mind that anything worthwhile takes time to build. Stay positive and live with passion. At Aligned Signs, we love to get feedback and continue to innovate. It gives back to the members and there is always something to look forward to."
Pick Something to Look Forward To
"I think about some of the unique challenges the coming year might bring, some of the people I might meet, and some of the successes I might enjoy. I've always found my job to be pretty enjoyable, so reframing it in a positive light is actually easier than you'd think."
Focus on Big Things to Come
"There really isn't much of a slow down in the SEO world as Google runs 24/7. My team is focused on goals for 2017, specifically SEO objectives and opportunities we have with new and long-standing clients. The key for us is focusing on new opportunities, what we can achieve for our clients, what that means for the company, and how that benefits the entire team."
Know Your Audience
"So much of this comes down to your brand identity and the behavior of your target audience. Are you positioning your brand to be fun? Charitable? Affordable? Make how you join in the cheer personal. Consider using a long-term approach for "considered purchases" by creating seasonal touch point that could lead to a future sale. For "non-considered purchases," perhaps it's time to run a promotion."