Question: What is your top email marketing tip?
Make a Welcome Series
"People are most interested in your business in the moment that they sign up. Their interest quickly begins to fade after that. By creating an automated Welcome Series of three emails within two weeks of them signing up, you can capture people's interest, introduce them to your brand and convert them into customers."
Solve a Problem
"Your subscribers opted in to your list because they thought you could bring them value; do so by solving a problem for them. It may sound like a tall order, but it doesn't need to be complicated. What are some small things that your customers struggle with? Choose one, give a simple solution and don't be afraid to call them on the issue in your headline. The more controversial the subject, the more likely your email will be opened."
Pose a Question in the Subject Line
"Your first challenge is to catch the potential customer's attention, and your second challenge is to engage them in a way that they quickly recognize your product or service. To put it simply, if you wanted to find out what someone was looking for, you pose this as a question: a good sales or marketing email should start the same way."
Time Emails for When Your Target Audience Is Checking Their Inbox
"If you want to make sure your emails get opened, time their sends for when your target audience is most likely checking their email. College students and stay-at-home moms don't always check their email at the same time -- think about their day and when they are most likely going to see your email, and send it then."
Use Personalization for Increased Engagement
"In today's marketing age, people are used to getting email (and lots of it). Take it one step further and personalize the email to fit the person you're sending it to. Rather than blasting 100 people with the exact same message and subject line, use tokens of personalization to make the content relevant to the recipient. You'll see increased engagement by going the extra mile."