Question: What one tip do you have for creating performance-based bonuses for non-sales staff ?
Outline Goals
"If you're going to offer performance-based bonuses, it's important to outline clear goals ahead of time. It's helpful to use the S.M.A.R.T. Goals system: Make sure each goal is Specific, Measurable, Achievable, Results-Focused and Time-Bound. If you outline these elements, it will be simple (and transparent) to assess whether or not each goal has been achieved."
@brittanyhodak
Base It on the Individual
"Non-sales staff are not always motivated by money. Creating incentives that give them the flexibility they are looking for is more ideal than a financial bonus. Sometimes it's autonomy; other times it's ownership over certain projects. Incentives should be customized to the individual and their career goals."
@joeapfelbaum
Call It Like You See It
"Chances are, you know movers and shakers in your company when you see them. By keeping a record of outstanding things that each employee has done, you will know what they’ve done to deserve a bonus. Plus, your staff members will get acclimated to you rewarding good performance, so they will be incentivized to work harder and smarter."
@firaskittaneh
Make Results-Based Goals
"We create quarterly goals and milestones that are directly linked to the company goals. The goals have to be results-based. They can't just be to write 50 articles or post five tweets. Better results-based goals would be to generate a certain number of leads or new fans. It's also a good idea to agree on the incentive. I like to create a pool and give team members who achieve goals a percentage of the pool."
@nicolemunoz
Focus on Profit Sharing Based on Company Performance
"All employees need to be aligned around the most important outcome for any business -- generating profit. Therefore, the entire company should be eligible for profit sharing. The profit pool should represent a small percentage of overall profit and should be based on the company hitting specific profit or loss milestones."
@krisjonescom
Measure All Outcomes
"To create performance-based bonuses for non-sales staff, find a way to measure end results of every assignment and project in a quantifiable manner. If an employee wrote a series of articles to be published for your consumers to read, collect the numbers of how many readers there were, what the influx of consumers was after the article was published, etc. Measure everything with numbers."
@milesj
Reward What You Want to See
"If you like people to take risks, reward an employee who tries an outlandish approach regardless of the outcome. This type of positive enforcement of process helps you develop a culture in the office that will move your company in the direction you want it to go."
@karora007
