Question: What's your best advice for getting a big company to sponsor my event?
Invite Them to Attend First
"I throw my city's largest monthly events for young professionals and have had companies such as Audi, Paychex and large universities sponsor them. The key is to invite them to an event as your guest or show them the value before bridging the topic of sponsorship."
Provide All Event Information
"Paint a full picture of the event opportunity. Tell me the who, what, when, where and why my brand (or my client) would benefit from being associated with your event."
Make It Easy
"Do all the PR strategy work in advance, and ask for things the company actually specializes in. Create awesome social media content, press releases and pictures. Show the company what it's going to get for giving you something it already has a lot of. If you make it easy, you will get way more sponsors on board."
Present a Logical Buy-in
"When we partner up with large companies, we ensure they have a succinct, logical buy-in to the event. Either they’re presenting industry-leading trends at the event or providing a product at the event that gives them great exposure to relevant prospects or customers."
Portray Brand Loyalty
"Show the company how it will build brand loyalty. My company is targeted for tween and teen girls, so when I want a larger company to sponsor something, I illustrate how it will be gaining brand awareness for properties that are age appropriate now, but also a loyalty for its other products as the girls grow up and become women, wives, moms, etc."
Show Value First
"The most important thing to do to garner the sponsorship of a large company is to first show the value and the reason why the company should be involved. Develop a relationship with the company before asking. Invite the company to your event, and offer complimentary passes for its key decision makers so they can see firsthand the value and impact your event has."