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Author

Erik Severinghaus

Erik Severinghaus is the VP of personalization, strategy & architecture for Rise Interactive, a digital marketing agency.

Stories by Erik Severinghaus:

The Key to a Successful and Practical Marketing Strategy

Three simple steps show how you can make personalization work for your marketing strategies.

4 Lessons Entrepreneurs Can Learn From the Cubs’ 2015 Season

Lessons learned on the field this year translate well for entrepreneurs.

3 Ways Your Startup Role Is Tougher Than a Corporate One

Think you’re ready to be a startup employee? First make sure you can face these challenges.

4 Lessons in Scaling Your Startup

Success doesn’t happen overnight. But these tips will get you there a little bit faster.