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Author

Fan Bi

Fan Bi is the CEO of Blank Label, an award-winning custom menswear brand, with stores in Boston, D.C. and now Chicago. 

Stories by Fan Bi:

How to Optimize Your Physical Store as an Online Retail Brand

Although online-only business models promise higher returns, retail brands are starting to open brick-and-mortar locations to attract more consumers.

3 Things Preventing You From Truly Listening to Your Customers

If you find yourself getting sidetracked instead of implementing changes according to customer feedback, here’s what may be holding you back.

What We Learned After Taking Our Online Store Offline

It’s possible to open your own store and still stay true to the online retail experience.

2 Simple Ways to Further Personalize Your Marketing Outreach

Not only is brand personalization easy to practice, but it makes a huge difference in customer participation.