Consider culture, infrastructure and legal matters where you are.
Have your team work together towards a shared goal.
Don’t set a resolution that you never end up achieving. Take these concrete steps to truly better your business.
Partner with influencers relevent to your audience.
Look for something people need rather than something they want.
Look to your customers for what works best.
Start with a solid PR foundation as soon as you can.
Don’t underestimate the importance of making time for silence.