Categories Customers

Your customers are your business.

Without them, you don't have sales. Which means you don't have cash -- to pay the bills, buy office supplies or even pay yourself.

But your customers are also the best source of information you have about how to improve your business, product and/or service -- so keep them close, ask them for feedback, and never let an unhappy customer walk away without an explanation. Here, we'll cover everything you need to know about customers, from CRM to brand advocacy programs to community building, soliciting feedback, making customer service a priority and much, much more.

In this category:

Categories Customers

Your customers are your business.

Without them, you don't have sales. Which means you don't have cash -- to pay the bills, buy office supplies or even pay yourself.

But your customers are also the best source of information you have about how to improve your business, product and/or service -- so keep them close, ask them for feedback, and never let an unhappy customer walk away without an explanation. Here, we'll cover everything you need to know about customers, from CRM to brand advocacy programs to community building, soliciting feedback, making customer service a priority and much, much more.

10 Creative Ways to Use Facebook for Customer Acquisition

Use humor and creativity to capture their attention.

Encouraging Your Customers to Be Your Brand Advocates

Once you identify common customer pain points, you can use them to your advantage in a number of different ways.

11 Common Elevator Pitch Mistakes

Keep it short and sweet.

How to Make the Customer Happy, Even When They’re Not Always Right

It’s the golden standard in the customer service industry, but the age of social media has complicated matters drastically.

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