“Be transparent from the beginning, even if that means losing potential business.”
Categories Starting Up
Nothing is more exciting -- or terrifying -- than starting a new business.
You have an idea you love and believe in. Maybe you have a name, or a couple of names, you’re thinking about. You might even have a simple one-page (or even one-paragraph!) business plan to guide you. And you’re ready to dive in and get started. But you need help: from getting your potential customers to test your business model to finding your ideal mentor, starting up successfully is no easy task. Our mentors describe what it's really like -- and what they wish they'd known before they did it.
If you don’t believe in your mission 100 percent, your customers certainly won’t either.
“We want that warm welcome that someone would feel after coming back from a long trip away from home.”
You can’t plan for everything, but you can at least consider some potential risks, rewards and opportunities that could impact your business.