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Categories Starting Up
Nothing is more exciting -- or terrifying -- than starting a new business.
You have an idea you love and believe in. Maybe you have a name, or a couple of names, you’re thinking about. You might even have a simple one-page (or even one-paragraph!) business plan to guide you. And you’re ready to dive in and get started. But you need help: from getting your potential customers to test your business model to finding your ideal mentor, starting up successfully is no easy task. Our mentors describe what it's really like -- and what they wish they'd known before they did it.
“That’s the beauty of innovation and possibility: you don’t have to have a stopping point.”
Always put your existing customers first. It costs less to retain a client than it takes to convert a new one.
Don’t turn your head on genuine feedback, no matter where it comes from.