There are a few things you should keep in mind when building a successful early-stage customer base. Erica Dhawan, CEO of Cotential, provides these tips:
- Don’t follow the herd. If going to trade shows the first five years didn’t help your business, don’t waste more of your time doing the same.
- Reach out. Cold calling doesn’t always work — but you’d be surprised how often it does. Instead, focus your energy on making the right connections.
Watch the full video for more advice.