Is your marketing plan looking a little bleak? Arjun Arora, CEO and founder of ReTargeter, shares advice about how to get started with Google Adwords:
- Visit SEOmoz to learn about SEO, SEM, retargeting, paid channels, unpaid channels, and more.
- Run a small (inexpensive) test to learn about setting up campaigns.
- Look to other B2B companies in your area and ask for advice.
Watch the full video to learn more about how you can use Google AdWords to your advantage.