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by YEC

11 Creative Ways to Use LinkedIn for Lead Generation

LinkedIn is more than just a social networking platform. Use it to its fullest potential.

Question: What is one creative way to use LinkedIn for lead generation?

Introduce Yourself

"If you feel comfortable enough with the relationship to make a connection with someone on LinkedIn, feel free to go through his contacts. Copy and paste a short list of names you'd like to be introduced to, and message him asking if he would be willing to make a quick introduction for you to each of them. Include a blurb the person can use to do so. It's a quick way to get warm intros."


Participate in Discussions

"There are targeted discussion groups on LinkedIn for almost every niche imaginable. These are typically full of people looking for support and answers. Give your expert knowledge freely, and start relationships in these groups -- you'll quickly become a go-to source and will generate new leads for your business. "


Find Common Interests

"There's a very cool function within the group settings so that you can send free messages to any member of that group, regardless if you're connected with them. You can join up to 50 groups, so maximize that limit with groups of people or prospects you want to connect with. Make sure that you provide a mutual benefit for both parties when you message potential connections. "


Use Flattery

"One tactic I used a lot, especially when reaching out to other startups, was to compliment their business. I would say that I thought there were interesting ways for us to work together. It sounds stupidly simple, but it's extremely effective. I've closed hundreds of deals reaching out cold via LinkedIn with this technique or slight variations."


Collect Leads

"LinkedIn Ads actually has an optional feature called Lead Collection. This feature allows advertisers to collect leads directly through their LinkedIn ad campaigns. Members who click on your ad are taken to your landing page with a button to request you to contact them. It's incredibly easy for the user, and it's easy for you to build up a nice lead gen list. "


Research Profile Views

"LinkedIn has a feature that shows you people who visited your profile. I'd contact those people, if they're a connection, by sending a message that says "Hi, is there anything I can help you with?" If they're not a connection, then do a bit more research on them, and send a note saying, "Hi, I noticed you recently visited my profile," and the works. Someone who spent time on your profile is likely a lead worth reaching out to. "


Search with Advanced Filters

"One of the best features of having a LinkedIn premium account is being able to use advanced filters in search. Not only can you search by company and relationship, but premium advanced search on LinkedIn allows you to search by function, seniority level and company size, too."


Ask Questions

"Ask questions to the people you're connected to. Most people connect with great professionals but don't keep in touch with them. Use your status updates to engage the people that are connected to you so you can stay top of mind. Post about industry trends, motivational quotes and general business questions. You'll be surprised by how many people start talking. "


Stay Active

"I think LinkedIn Today is a great tool to find newsworthy content to share with your target market. Staying active on LinkedIn with at least a weekly post will keep you top of mind with your network. That passive awareness becomes important when you reach out for an introduction or when someone in your network has a need for your specialty. "


by YEC

11 Creative Ways to Use LinkedIn for Lead Generation

LinkedIn is more than just a social networking platform. Use it to its fullest potential.

Question: What is one creative way to use LinkedIn for lead generation?

Introduce Yourself

"If you feel comfortable enough with the relationship to make a connection with someone on LinkedIn, feel free to go through his contacts. Copy and paste a short list of names you'd like to be introduced to, and message him asking if he would be willing to make a quick introduction for you to each of them. Include a blurb the person can use to do so. It's a quick way to get warm intros."


Participate in Discussions

"There are targeted discussion groups on LinkedIn for almost every niche imaginable. These are typically full of people looking for support and answers. Give your expert knowledge freely, and start relationships in these groups -- you'll quickly become a go-to source and will generate new leads for your business. "


Find Common Interests

"There's a very cool function within the group settings so that you can send free messages to any member of that group, regardless if you're connected with them. You can join up to 50 groups, so maximize that limit with groups of people or prospects you want to connect with. Make sure that you provide a mutual benefit for both parties when you message potential connections. "


Use Flattery

"One tactic I used a lot, especially when reaching out to other startups, was to compliment their business. I would say that I thought there were interesting ways for us to work together. It sounds stupidly simple, but it's extremely effective. I've closed hundreds of deals reaching out cold via LinkedIn with this technique or slight variations."


Collect Leads

"LinkedIn Ads actually has an optional feature called Lead Collection. This feature allows advertisers to collect leads directly through their LinkedIn ad campaigns. Members who click on your ad are taken to your landing page with a button to request you to contact them. It's incredibly easy for the user, and it's easy for you to build up a nice lead gen list. "


Research Profile Views

"LinkedIn has a feature that shows you people who visited your profile. I'd contact those people, if they're a connection, by sending a message that says "Hi, is there anything I can help you with?" If they're not a connection, then do a bit more research on them, and send a note saying, "Hi, I noticed you recently visited my profile," and the works. Someone who spent time on your profile is likely a lead worth reaching out to. "


Search with Advanced Filters

"One of the best features of having a LinkedIn premium account is being able to use advanced filters in search. Not only can you search by company and relationship, but premium advanced search on LinkedIn allows you to search by function, seniority level and company size, too."


Ask Questions

"Ask questions to the people you're connected to. Most people connect with great professionals but don't keep in touch with them. Use your status updates to engage the people that are connected to you so you can stay top of mind. Post about industry trends, motivational quotes and general business questions. You'll be surprised by how many people start talking. "


Stay Active

"I think LinkedIn Today is a great tool to find newsworthy content to share with your target market. Staying active on LinkedIn with at least a weekly post will keep you top of mind with your network. That passive awareness becomes important when you reach out for an introduction or when someone in your network has a need for your specialty. "


See Also: How to Do More With Less: 4 Lessons From Entrepreneurs in India

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