Question: What is the best way you have recently leveraged certain media coverage and why did it work?
By Taking Advantage of Search Engine Optimization
"I recently used media coverage to gain backlinks and improve my company's search rating. This has allowed my company to reach the top search results in key search terms."
By Publicity Validating Touch Points With Prospects
"Timing has been ideal a few times with our agency leadership team in gaining coverage in a notable publication while engaging with a new partner. Instead of needing to follow up during an exploration or discovery stage to make requests, media coverage gives our business development leads an opportunity to reach out with news that validates our thought leadership."
By Establishing Your Credibility
"As a digital marketer and business owner, I leverage the coverage in a few different ways. First, I use backlinks. Press coverage provides high-value organic links that, with proper onsite optimization, will bring vast numbers of targeted leads. Second, I share the coverage with clients. Sharing media coverage with clients is a great way to remind them why they chose to do business with you in the first place."
By Retargeting Prospects With a Media Mention
"We recently found a brand mention in Forbes highlighting us as a go-to social media agency. We now use that article in our retargeting ads. After someone visits our website, they'll be shown the ad with the quote about us, giving that third-party credibility and validation as to what we offer."
By Being a Guest on a Podcast
"By using Twitter, I messaged a follower and offered to be a guest on their podcast to provide insights and share what my company provides. A listener of that podcast wrote a blog post about their own experience, linking back to us. This then led to another opportunity to be a guest on their podcast. Both of these podcasts were shared on all our social media accounts leading to exposure for all."