Question: How has your business approach to Twitter evolved over time?
Understand the Channel First
"Understanding the value of each social channel is key to utilizing them effectively. Twitter is a PR tool and should always be treated as a place where your peers and media outlets live. We've changed our approach over the years to define ourselves as industry experts in our field and use Twitter to share accolades and results for our clients as well as new business."
Use It for Research
"As a marketing company, we use Twitter to find information very quickly. It is one of the fastest ways to keep your finger on the pulse in specific subjects/industries. This generates both knowledge and content. The hashtag is a powerful tool, not necessarily to "gain more followers" but to find relevant, interesting news, latest studies, trends, influencers, etc."
Interact With Others
"I interact with people a great deal more than I used to. I actively reach out to followers, respond to any questions directed my way, and direct tweets involving industry news at colleagues I believe will find it interesting."
Keep It Short and Sweet
"When I had first started my company's Twitter account, I was all about explaining my company. I would post multiple posts in order to get my company message out and I think I even posted too much. I have learned throughout experience that it is important to keep Twitter posts to the point and easy to read. The Twitter word limit should not even be maximized."