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by YEC

8 Easy Ways Your Business Can Benefit From the Holiday Sales Season

Celebrate the holidays this year by giving back to your customers, and to your business.

Question: What's one simple way even the smallest business can take advantage of the holiday sales season?

Question: What's one simple way even the smallest business can take advantage of the holiday sales season?

Give Them a Little Taste

"The holiday season is about buying for others in large quantities, so find a way to intercept buyers and give them a small sample of your product or service. Let them fall in love with it. If they think it's the greatest thing in the world, they will want to share that with everyone. Repeat like crazy. "


Leverage Small Business Saturday

"Small Business Saturday is a nationwide initiative on the day after Black Friday that encourages holiday shoppers to support the local independent businesses that are a vital part of their communities. Take advantage of this national event by inviting your customers to participate in the day. Reach out to customers via email, direct mail and Facebook ads targeting the Small Business Saturday page."


Expand Your Target Audience

"Most startups appeal to a relatively niche demographic. However, the holiday sales season enables you to expand your target audience and reach out to people who would purchase for people currently within your demographic. Target parents, family members, etc., with messaging around why your product and/or service makes the ultimate gift."


Activate Your Google Seller Rating Extension

"Activate your Google seller rating extension and attain customers and/or product reviews. Companies of all sizes can benefit from this because it's fresh user-generated content that Google constantly needs to keep you in top search rankings, which means you are seen by more potential customers and will generate more sales and revenue. "


by YEC

8 Easy Ways Your Business Can Benefit From the Holiday Sales Season

Celebrate the holidays this year by giving back to your customers, and to your business.

Question: What's one simple way even the smallest business can take advantage of the holiday sales season?

Question: What's one simple way even the smallest business can take advantage of the holiday sales season?

Give Them a Little Taste

"The holiday season is about buying for others in large quantities, so find a way to intercept buyers and give them a small sample of your product or service. Let them fall in love with it. If they think it's the greatest thing in the world, they will want to share that with everyone. Repeat like crazy. "


Leverage Small Business Saturday

"Small Business Saturday is a nationwide initiative on the day after Black Friday that encourages holiday shoppers to support the local independent businesses that are a vital part of their communities. Take advantage of this national event by inviting your customers to participate in the day. Reach out to customers via email, direct mail and Facebook ads targeting the Small Business Saturday page."


Expand Your Target Audience

"Most startups appeal to a relatively niche demographic. However, the holiday sales season enables you to expand your target audience and reach out to people who would purchase for people currently within your demographic. Target parents, family members, etc., with messaging around why your product and/or service makes the ultimate gift."


Activate Your Google Seller Rating Extension

"Activate your Google seller rating extension and attain customers and/or product reviews. Companies of all sizes can benefit from this because it's fresh user-generated content that Google constantly needs to keep you in top search rankings, which means you are seen by more potential customers and will generate more sales and revenue. "


See Also: How Revamping Traditions Can Facilitate Success

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