Question: What's one simple way even the smallest business can take advantage of the holiday sales season?
Run an Email Promotion
"Email promotions are affordable, easy to implement and, most importantly, very effective. Provide a special offer related to the holiday season via at least two emails -- one to announce the promotion and one to enforce the deadline -- and watch the sales roll in. "
Give Them a Little Taste
"The holiday season is about buying for others in large quantities, so find a way to intercept buyers and give them a small sample of your product or service. Let them fall in love with it. If they think it's the greatest thing in the world, they will want to share that with everyone. Repeat like crazy. "
Leverage Small Business Saturday
"Small Business Saturday is a nationwide initiative on the day after Black Friday that encourages holiday shoppers to support the local independent businesses that are a vital part of their communities. Take advantage of this national event by inviting your customers to participate in the day. Reach out to customers via email, direct mail and Facebook ads targeting the Small Business Saturday page."
"Get involved in the community during the holiday season and encourage owners, employees and even partners in your business to do the same. By being active during the holiday sales season, you can leverage being present in your local market through press releases. You will be amazed that by giving your time during the holidays, you will reap the benefits from a more loyal customer base."
Expand Your Target Audience
"Most startups appeal to a relatively niche demographic. However, the holiday sales season enables you to expand your target audience and reach out to people who would purchase for people currently within your demographic. Target parents, family members, etc., with messaging around why your product and/or service makes the ultimate gift."
Give the Gift of Your Product
"All clients appreciate gifts. Use the holidays as a way to send your VIPs a special present in the form of a new product you're promoting or even a gift certificate to your business. With a little extra wrapping and a personal note card, it goes beyond a stale samples package and will help create a lasting bond with your customers, which leads to more sales for the holidays and year round."
Create Culturally Sensitive Campaigns
"Think about the cultural nuances of your customers/clients and create little campaigns to target them while having a culturally sensitive mindset."
Activate Your Google Seller Rating Extension
"Activate your Google seller rating extension and attain customers and/or product reviews. Companies of all sizes can benefit from this because it's fresh user-generated content that Google constantly needs to keep you in top search rankings, which means you are seen by more potential customers and will generate more sales and revenue. "