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How to Make the Most of Your Advertising Dollar

Ryan Wilson of FiveFifty explains how to maximize your advertising spend in the digital media world.

In the video above, I explore how current digital marketing planning and execution differs from traditional media buying. I also illustrate our strategy for choosing how to allocate clients’ marketing dollars, and run through an analogy of programmatic media buying and why it works for both advertisers and publishers.

This video was originally produced for a tourism conference; a version of this post originally appeared on the author’s blog.

by

How to Make the Most of Your Advertising Dollar

Ryan Wilson of FiveFifty explains how to maximize your advertising spend in the digital media world.

In the video above, I explore how current digital marketing planning and execution differs from traditional media buying. I also illustrate our strategy for choosing how to allocate clients’ marketing dollars, and run through an analogy of programmatic media buying and why it works for both advertisers and publishers.

This video was originally produced for a tourism conference; a version of this post originally appeared on the author’s blog.

See Also: 8 Tips for Designing a Compensation Package for Your Sales Team

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