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How to Market Your New Business

Pop quiz:

What’s one thing every startup, small business, home-based business and mega-corporation has in common?

They need a solid marketing plan to succeed.

Promoting your product — to users, buyers, potential clients and partners — is the key to just about every business’ success, regardless of industry, business model, size or target market.

And sure, marketing strategies might differ greatly between, say, a small ice cream store and a fast-growing tech startup, but the need to promote and sell is quite similar — and so is the process of creating a marketing plan, executing a strategy and measuring your results. Without a little hustle, sales may drop off or disappear altogether.

Below, we’ve assembled some of our best small business and startup resources on marketing your company — even if the thought of passing out flyers makes you cringe:

Develop a marketing strategy

Identify marketing opportunities

Reconsider your “public relations” strategy

Don’t forget to measure your results.

Ready to dive deeper? Check out our most recent Sales & Marketing articles for advice from other entrepreneurs on everything from buyer personas to crafting the perfect landing-page copy.

P.S. Finally, remember YOU are your company’s best marketing asset: here’s how to network with absolutely anyone. (Seriously, anyone.)

How to Market Your New Business

Pop quiz:

What’s one thing every startup, small business, home-based business and mega-corporation has in common?

They need a solid marketing plan to succeed.

Promoting your product — to users, buyers, potential clients and partners — is the key to just about every business’ success, regardless of industry, business model, size or target market.

And sure, marketing strategies might differ greatly between, say, a small ice cream store and a fast-growing tech startup, but the need to promote and sell is quite similar — and so is the process of creating a marketing plan, executing a strategy and measuring your results. Without a little hustle, sales may drop off or disappear altogether.

Below, we’ve assembled some of our best small business and startup resources on marketing your company — even if the thought of passing out flyers makes you cringe:

Develop a marketing strategy

Identify marketing opportunities

Reconsider your “public relations” strategy

Don’t forget to measure your results.

Ready to dive deeper? Check out our most recent Sales & Marketing articles for advice from other entrepreneurs on everything from buyer personas to crafting the perfect landing-page copy.

P.S. Finally, remember YOU are your company’s best marketing asset: here’s how to network with absolutely anyone. (Seriously, anyone.)

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