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by YEC

How to Set Fair Prices in Your New Business

Loudpixel’s Allie Siarto discusses how to approach pricing strategy in two very different business models.

Pricing strategy is one of the biggest challenges new entrepreneurs face, especially in a service-based business. But there are a few principles that can make it easier to set fair prices (and turn a profit), including:

  1. Know your industry, audience and persona.
  2. Understand what the market will bear.
  3. Have confidence in your abilities — and set prices accordingly.

Check out the video for details, and Allie’s take on how low you should go.

by YEC

How to Set Fair Prices in Your New Business

Loudpixel’s Allie Siarto discusses how to approach pricing strategy in two very different business models.

Pricing strategy is one of the biggest challenges new entrepreneurs face, especially in a service-based business. But there are a few principles that can make it easier to set fair prices (and turn a profit), including:

  1. Know your industry, audience and persona.
  2. Understand what the market will bear.
  3. Have confidence in your abilities — and set prices accordingly.

Check out the video for details, and Allie’s take on how low you should go.

See Also: Do You Have to Sacrifice Passion for Profit?

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