Question: What tips do you have for putting together a brand page on LinkedIn that supports company growth?
Upload Product Images
"The LinkedIn corporate pages allow you to upload images and product descriptions. This becomes searchable content and makes your page look a lot better. For example, we include screenshots of our software product with descriptions of what each screenshot is for on our page. Images always make the page easier and more interesting to look at."
Showcase Your Personality
"LinkedIn followers are very different from those on other social networks in that you know why they're there -- they're considering working for you one day. That means you can showcase the best things about your company, especially the personality of your culture and team. Don't shy away from being clear -- they need to love it as much as you do!"
Edit Your Company Description
"LinkedIn brand pages are very SEO friendly. Google previews up to 156 characters of your page’s text in its meta description. Edit your company page description so it leads with powerful, keyword-rich sentences. LinkedIn users can also search for companies by keyword, so include words that describe your business, expertise and industry focus."
"Add the keywords you want your company to rank for to your LinkedIn company page. This will help people find your profile and will also help your company rank better with search engines. Also, connect your employees' profiles to your LinkedIn page so there's more activity and connections leading their contacts to the page."
Highlight How Cool Your Company Culture Is
"Highlight how much employees love working at your company and how much you love the work they do for you. Show the outside world that your company’s values extend beyond providing a terrific product and include having a terrific in-house culture, as well."
"You need to stand out among the crowd. Not many companies are doing video or visual content. Showcase this on there, and it'll attract a lot of people."
"Showcase your company culture by using status updates to feature employees who went above and beyond and awards the company has received. After, review engagement metrics, and sponsor your best posts."
Keep It Appropriately Updated
"So many businesses are bad at keeping the page updated with new announcements or content, and any new visitor is going to think it's dead and not happening and then move on. Keep the page active, even if you don't see a ton of immediate ROI. We're not talking a huge time investment here. However, don't get overzealous without a good plan and just post anything just to be posting it."