Question: Which social events are best for acquiring new customers (not just more biz cards)?
Events That Unify a Group
"Events that unify the group in a significant way are best, such as a conference that touches everyone in a personal way, an event that focuses on serving a higher cause or even a party that reinforces the group in a significant way. I've been to so-so events where I've collected a lot of business cards, but the ones where I've built the deepest connections have been the most profitable for me."
"Scheduling an open house event at your place of business is a great way to acquire new customers. Just make sure that you and as much of your team as possible are in attendance. Advertise the event well in advance via all of your social media accounts."
"There's no better way to knock down the social barriers than through friendly competition. In well-designed golf tournaments, you'll be paired up with different players each day in order to maximize your networking opportunities. Spending a day with a few like-minded individuals on the golf course usually opens up the topics of conversations and creates more business opportunities along the way. "
Events That Target Your Customers
"Most social events are not going to be conducive to getting new customers because they are not business events. Focus on establishing trusting relationships rather than acquiring customers. That being said, you should participate in social events that are target-rich with your customers. For example, if you are in an industry that targets property managers, join the association."
"I find that going to social events outside of your local area is better for acquiring new customers for two reasons: 1) There's the sparkle factor that you're from somewhere new and interesting. 2) There's the limiting factor that if they don't find out how to contact you now, they may never have the opportunity to see you again."
Live Video Q&A Sessions
"We rely heavily on live Q&A video sessions, during which we can answer any questions our clients may have about their educational needs. Through these sessions, you can establish credibility and demonstrate your expertise, which ultimately yields clients. "