Question: What is one fun way predominantly online businesses can attract more customers during slower months?
"Slower months are an opportunity to get creative with how you build relationships. See if the competition might be a referral source. Send invitations to high quality leads asking them to breakfast. Spend a bunch of money on a great conference and show up to experience it with other business owners (and then follow up with those new relationships!). Slow is a gift. Use it."
"Slower months are a great time to reconnect with existing and previous customers; drop them an email and ask how they're getting on. Show an authentic personal interest and start a conversation. It may not lead directly to sales but it'll certainly remind them you're there, and get you back on their radar."
Create Incentives for Sharing
"In the slower months, it's important that your customer base is using your product/service and sharing it. Remind them to use it, make sure the have a great experience and encourage them to share it. Incentives help, but what's even more important is making it easy and natural to share (email, text, social media). If your customers have to do it all themselves, they won't -- regardless of incentive."
Take Your Process Offline
"Host events to engage potential new customers the old-fashioned way: in person. Find partners who can also benefit from hosting an event to your target market. Then leverage one another's user bases and social media followings to drive attendance."
Prepare For Future Growth
"Slow months provide a tremendous opportunity to focus your time and energy on future growth. While you may have fewer clients, you do have more time at your disposal -- do something great with it. I personally find summer months to be the perfect time for preparing something new to grow your business long term: a new revenue source, partnership or a converting website perhaps."
Work with Bloggers
"It wouldn't be "social media" without the social. Get out there and network online with the bloggers in your industry. Get them involved to spread the word about your business, but make it worth their while too. The most fun you'll ever have in business is actually talking with people, so enjoy the moment while you build relationships and spread the word. "
Hold Thoughtful Contests
"It's always good to do a contest that creates 360-degree involvement from your customers. It shouldn't just be a "Pin to win!" Gear your contest towards creating engagement and conversation around your brand, which will help drive sales. "