Question: What is the responsibility or role of a business owner in the development of their website?
Keep It Up to Date
"If you're going to put up a website for your business, it's your responsibility to keep it 100 percent up to date. If you have a blog, keep it active. People will be coming to your website and if you don't have your best foot forward, what are your customers going to be thinking? It won't be good. "
Focus on User Experience
"Every business is trying to make their clients happy. As an owner, your threshold role is to ensure that your website informs prospective clients and acts as a tool for accomplishing your business goals in creating the website. After that, focus on improving user experience. If a visitor must work for the information he is seeking, you might lose sales, harm the company brand and lower overall ROI."
Craft the Value Towards the Customer
"The main purpose of a website is to convey a message about a company, product or service and the value it delivers to the customer. That's it. The business owner needs to make sure that the site gives off the proper messaging as to what the organization is all about and how the various offerings can give value to the customer; solving some problem or making their lives easier."
Stay on Point
"When developing a website a lot of things can get lost in the temptation to include an overwhelming amount of widgets and gadgets. The role of the business owner is to keep the messaging, the branding and the experience on point and not let it get lost in the clutter."
"As a business owner without technical experience, I have had multiple websites built by others to fit the needs of my company. While it is important to listen to input from the developers involved, ultimately your responsibility is to define what you want your site to look like, what goals you wish to achieve and who your customer is. All of these will help fine tune your site."
Be Open to Feedback
"Not everyone will use your website in the same way, and different customers have different ways of navigating. It's easy to take that feedback personally, especially if you started lean and built the website yourself. Listen to what they have to say, then make it ridiculously easy for them to find what they're looking for, and even easier to buy it."
Maintain the Brand
"The business owner should take an active role in website development, making sure that the business’ online presence is consistent with the brand that’s been created offline."