11 Smart Ways to Improve Customer Loyalty

Keep customer loyalty strong by using these smart strategies.

Question: What's the smartest thing you've ever done to improve your customer's loyalty to your company/product?

Question: What's the smartest thing you've ever done to improve your customer's loyalty to your company/product?

Hosted a Customer Retreat

"At Round Table Companies, we host a yearly author retreat for our clients. They pay to get to Chicago and for lodging, and we cover most everything else from Friday evening to Sunday evening. We spend the weekend working, learning and sharing where we all are. That provides an opportunity for our clients to connect with one another where RTC is the conduit. It has created incredible loyalty,"


Responded to Customers

"When you're creating a new product or service, you're inevitably going to make mistakes. Being accessible and responsive (via email, phone or chat) is the key to keeping those early customers happy despite the bugs and issues they'll face. And after you develop a relationship with them, customers are more likely to stick around."


Surveyed Customer Experience

"The best way to create loyal customers is to help them become more successful. I've found that the easiest way to learn how to help customers is by asking them about their goals and obstacles. Only then are you able to create a product and educational resources that will help them become more successful."


Rewarded Customers for Loyalty

"It's important to always look for ways to generate new clients, but your regular customers are your bread and butter. Reward them with discounts and freebies to ensure their loyalty and ensure that they spread the word about your business."


Wrote Thank-You Cards

"I write thank-you cards to my clients two or three times a year. I have more than 600 clients, so I break them out by tiers. Sometimes, it's the small and meaningful gestures that are remembered. "


Resources

11 Smart Ways to Improve Customer Loyalty

Keep customer loyalty strong by using these smart strategies.

Question: What's the smartest thing you've ever done to improve your customer's loyalty to your company/product?

Question: What's the smartest thing you've ever done to improve your customer's loyalty to your company/product?

Hosted a Customer Retreat

"At Round Table Companies, we host a yearly author retreat for our clients. They pay to get to Chicago and for lodging, and we cover most everything else from Friday evening to Sunday evening. We spend the weekend working, learning and sharing where we all are. That provides an opportunity for our clients to connect with one another where RTC is the conduit. It has created incredible loyalty,"


Responded to Customers

"When you're creating a new product or service, you're inevitably going to make mistakes. Being accessible and responsive (via email, phone or chat) is the key to keeping those early customers happy despite the bugs and issues they'll face. And after you develop a relationship with them, customers are more likely to stick around."


Surveyed Customer Experience

"The best way to create loyal customers is to help them become more successful. I've found that the easiest way to learn how to help customers is by asking them about their goals and obstacles. Only then are you able to create a product and educational resources that will help them become more successful."


Rewarded Customers for Loyalty

"It's important to always look for ways to generate new clients, but your regular customers are your bread and butter. Reward them with discounts and freebies to ensure their loyalty and ensure that they spread the word about your business."


Wrote Thank-You Cards

"I write thank-you cards to my clients two or three times a year. I have more than 600 clients, so I break them out by tiers. Sometimes, it's the small and meaningful gestures that are remembered. "


See Also: 4 Ways to Excel in Any Role

If you have insights like this to share,

and join us!