Question: What is your most creative brainstorming method?
Open With Improv
"At RTC, we recently got our executive team together in Florida for a few days of brainstorming, and we opened one session with a series of improv games. That experience opened our minds and readied the team for play before diving into more traditional brainstorming. The result was a deeper dive into our exploration and more laughter and fun, which increased our aptitude for creativity."
Hold Whiteboard Sessions
"We have been doing whiteboard sessions each week. A question is written on the office whiteboard at the beginning of the week, and people have the opportunity to answer it. Then, we all come together at the end of the week, review the answers and decide which ones to implement. "
Act Like Your Customers
"When we want to do a creative brainstorm, one of the prerequisites is to act like the customer who will be using the product. Are we marketing a car seat? We morph into super soccer moms and go through a day with the car seat, stopping at Starbucks, school and back home. Our best creative breakthroughs always come when we walk in our customers' shoes."
Play and Move Around
"When we're tackling tough design challenges, I've found that it's incredibly helpful to take a break and do something unrelated, like a spontaneous dance party or playing a game. If our team gets to relax briefly and laugh together, our creative energy is much higher when we refocus on the project at hand, and we're more likely to come up with good ideas."
Read Public Forums
"I like reading people’s thoughts and opinions on various subjects from both angles, so I frequent social bookmarking sites like Reddit. I love to see coherent arguments from both sides and the community vote based on the facts (not hearsay or emotion). I personally don’t always contribute, but I read trending topics daily. "
Host Google Hangout Brainstorm Sessions
"My team and I have occasional Google Hangout brainstorm sessions. We take 30 minutes to discuss a predefined topic from the comfort of our webcams and computers. It's a great way to get my team engaged in company changes while taking the digital route. "
Use XXL Post-its
"One of my favorite product innovations of the last decade are those extra large Post-it notes. When I'm in brainstorming mode, I fill my walls with the large Post-its and break new ideas and projects down into milestones with the smaller, colorful ones. "