15 Ideas for Using a Podcast to Build Your Personal Brand

Podcasts are a great way to broadcast your areas of expertise to a loyal subscriber base.

Question: What is one way a podcast can help entrepreneurs build their personal brand?

Question: What is one way a podcast can help entrepreneurs build their personal brand?

Question: What is one way a podcast can help entrepreneurs build their personal brand?

Question: What is one way a podcast can help entrepreneurs build their personal brand?

Question: What is one way a podcast can help entrepreneurs build their personal brand?

Building a Distribution Channel

"Podcasts are a great way to build a distribution channel for content that is consumed in a personal environment. People aren't nearly as selective about what links they click or what websites they subscribe to as they are about what they listen to in their car or on their headphones."


Explaining Your Story

"Executing on your message and personal story on a regular basis is a powerful way to build authority. Multiple listens constitutes loyalty. Loyalty means they are relating to either you or the message you are representing. Leverage your story as often as possible and always consider the ways it can be catered to all types of listeners that may be tuning in for advice and/or info."


Polishing Your Speaking Skills

"The benefits of launching a podcast are incredible; improving your speaking skills is an often overlooked opportunity. Especially if you're interviewing guests live, you'll quickly learn how to come up with questions and responses on the fly. You'll also gain a better understanding of how you sound on recordings and how to up your game."


Becoming a Thought Leader

"By positioning yourself as a thought leader, you spread your industry knowledge and expertise while establishing yourself as a credible resource and go-to person in the field."


Improving Your Reach

"Putting a quality podcast together will allow you to reach a larger audience, as well as get your personal brand message to many more individuals through sharing formats. If the show is entertaining and you're able to get good, well-respected guests to appear. no matter what the vertical is it will help you build your name recognition and brand. "


Figuring Out New Ideas

"When you are being interviewed, you are exposed to questions and ideas that cause your mind to think differently about your brand. Some of my best ideas and ways of explaining who we are have come from podcasts as they stimulate our thoughts. If you are having a hard time articulating what you do, a podcast can help pull out new ideas and ways of discussing your brand. "


Resources

15 Ideas for Using a Podcast to Build Your Personal Brand

Podcasts are a great way to broadcast your areas of expertise to a loyal subscriber base.

Question: What is one way a podcast can help entrepreneurs build their personal brand?

Question: What is one way a podcast can help entrepreneurs build their personal brand?

Question: What is one way a podcast can help entrepreneurs build their personal brand?

Question: What is one way a podcast can help entrepreneurs build their personal brand?

Question: What is one way a podcast can help entrepreneurs build their personal brand?

Building a Distribution Channel

"Podcasts are a great way to build a distribution channel for content that is consumed in a personal environment. People aren't nearly as selective about what links they click or what websites they subscribe to as they are about what they listen to in their car or on their headphones."


Explaining Your Story

"Executing on your message and personal story on a regular basis is a powerful way to build authority. Multiple listens constitutes loyalty. Loyalty means they are relating to either you or the message you are representing. Leverage your story as often as possible and always consider the ways it can be catered to all types of listeners that may be tuning in for advice and/or info."


Polishing Your Speaking Skills

"The benefits of launching a podcast are incredible; improving your speaking skills is an often overlooked opportunity. Especially if you're interviewing guests live, you'll quickly learn how to come up with questions and responses on the fly. You'll also gain a better understanding of how you sound on recordings and how to up your game."


Becoming a Thought Leader

"By positioning yourself as a thought leader, you spread your industry knowledge and expertise while establishing yourself as a credible resource and go-to person in the field."


Improving Your Reach

"Putting a quality podcast together will allow you to reach a larger audience, as well as get your personal brand message to many more individuals through sharing formats. If the show is entertaining and you're able to get good, well-respected guests to appear. no matter what the vertical is it will help you build your name recognition and brand. "


Figuring Out New Ideas

"When you are being interviewed, you are exposed to questions and ideas that cause your mind to think differently about your brand. Some of my best ideas and ways of explaining who we are have come from podcasts as they stimulate our thoughts. If you are having a hard time articulating what you do, a podcast can help pull out new ideas and ways of discussing your brand. "


See Also: How to Master the Art of the Follow-Up

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