Question: What's one great way entrepreneurs can leverage digital marketing today that they couldn't 5 years ago?
Connecting Directly to Decision Makers
"Now more than ever, entrepreneurs have numerous digital options for connecting directly to decision makers, skipping the past old-school methods of gatekeeping. This has dramatically decreased prospecting time and increased the likelihood of landing a meeting. Additionally, through digital marketing technology, it's also possible for most of these meetings to take place virtually. "
"Founded in 2009, Kickstarter kicked open the door for an entirely new mode of marketing, though it only really came to prominence in the past five years or so. Giving people a stake in one of your products is an incredible way to generate both awareness and brand loyalty. And a successful crowdfunding campaign can raise funds in the seven-figure range."
"In the last few years, entrepreneurs have gained the ability to stay top of mind with their best customers and partners across several different networks and publications by leveraging personal data (like email addresses and telephone numbers). Instead of flooding someone's inbox, business owners can now drip content across email, social, and digital publications to cast nurturing brand impressions."
Engaging Your Audience
"Nowadays, you can target and grow your audience by creating and curating engaging content. Social media gives you the opportunity to track business and consumer behavior to navigate your audience's interests and attract them to what you are marketing/selling."