Question: What one thing must you have in an explainer video for your service?
A Sense of Focus
"The most important thing to keep in mind when scripting for your explainer video is focus. You need to keep the video focused on what your viewer needs to know and why they need to know it. Don't try to make your video do too much. Make a landing page for the video that has all of the details in text. You need to hook the viewer. They will do the rest."
@axionmedialab.com
Clear Visuals
"Having clear visuals is the most important part of an explainer video. If you can't make sense of the video, you'll have a very hard time making sense of the actual product."
@ArryinSeattle
An Explanation of the Company's Importance
"The most essential element in an explainer video is an explanation of your company's importance. It doesn't really matter what the company has accomplished or how many great services they offer if it doesn't apply to the customer. I try to appeal directly to the customer and show how my company is a better fit than my competitors."
@suprexlearning
A Strong Script
"It is crucial to make every second count. If you want to get your point across the best thing is to have a strong and well-written script that will highlight all important aspects of your business."
@ALIGNEDSIGNS
An Explanation of How You Can Make the Viewer's Life Easier
"An explainer video could be very well written, illustrated and produced but remain pointless. Instead of making your offering sound awesome and cutting edge, make sure to highlight what your customer is truly getting out of it. For example, if you're selling a digital ad technology, make your video about how your clients will save time, be more organized and look better to their team."
@egmit
