Question: What is one element your startup pitch deck must include and why?
"Revenue is king. Without it, you are running a vanity project. For some it's obvious: we sell X to Y. For others it's more of a concern, and saying "we will advertise" is meaningless. Investors want to know how you make your company valuable. If your goal is just to get 100 million users and get acquired, you'll see blank faces and no call back. The time of betting on pure social plays and hoping has passed."
"Aside from the value proposition and a clear strategy, the deck must have enough information about the industry, and a good reason why now is the time to invest in this particular venture. Whether it is an undeveloped market and you have a break-through product/service, or a market that is booming and you predict an organic demand for what you offer, it must be clear that your idea is relevant."
A Problem You're Solving
"Too often pitch decks fail to answer the fundamental question of what problem your business solves for your customers. If you put in nothing else, put in that."
A Value Proposition
"The crux of any business pitch is value creation. Your value proposition must be strong and well communicated in order to get buy in. Not only does it have to be believable, but it must provide enough value to create demand."