Question: What is one lesson you learned recently about user experience, and how has it helped you improve your business?
Hold an Innovation Panel
"I recently learned about the concept of an innovation panel to solicit product feedback from your most loyal customers on a regular basis. Consumers simply sign up for the panel via your email list and then you mail them product to try. It's been incredibly helpful to get direct feedback."
The User Is Always Right
"Users come in all shapes, sizes and dispositions. Empathetic design is great, but it only works for people who think and share a background with the designer. The real measure of a successful user interface lies in the metrics of how users intuitively interface with it. This could result in page views, conversion metrics, customer satisfaction and many others."
Aim for Simplicity
"I have learned that the best experience for users is usually a simple one. The fewer steps required to finish a task such as buying/signing up, the better."
Don't Make The User Think
"If you feel that you need to put a lot of explanation to show a user how to navigate, it means the design needs to be revisited."
User Experience Impacts the Bottom Line
"If your SEO and larger digital marketing campaign is successful you will increase site visibility and traffic. But if you do not have a well-planned user experience and conversion strategy, all that traffic can be meaningless. By creating a site experience that connects with your users and leads them down a conversion path, you can realize the true value of your SEO and digital marketing efforts."
Improve Upon What's Already There
"User experience is all about improving on what is there. You need to give your users clear tools and knowledge that will help them achieve their ultimate goals. At AlignedSigns.com we offer astrology and personality tools to give inner insight to use as a launchpad for having more fulfilling relationships."