Question: What is one tip for writing subject lines that make subscribers more likely to open an email?
Address a Pain Point
"Create a succinct, unique subject line that addresses a pain point the market is experiencing. Write it in the form of a question. Of course, offer solutions in the email content."
@elev8cg
Keep Your Promises
"Your subject line is like a promise. It tells your audience what they can expect to learn about when they open your email. We've all been duped into opening up emails with a clickbait subject line. While this type of content may increase open rates in the short term, it breeds mistrust among your audience and makes your emails less likely to be opened over time."
@julestaggart
Engage the Subscriber
"The subject line is your first chance to engage your audience, and should never be vague. Engaging subject lines give the readers a question to consider that the email answers or gives a professional opinion upon, provides useful information, facts, statistics or important event/date/projects, or promises them value in the email content – and ensures that the email delivers that promise."
@trueinteraction
Get to the Point
"What a lot of people don’t understand is that professionals have very little time on their hands. They receive hundreds of emails a day. If you want them to open yours, the subject line needs to be compelling, but it also needs to be succinct. The subject line should be descriptive: they should know more or less what your email contains before opening it."
@steven_buchwald
Be Authentic and Personable
"People don't want to open emails to be sold to or spoken at. They want to open emails that are more like personal notes from someone who cares."
@ArryinSeattle
