Question: What is one creative way I can draw attention to my launch?
Publish Interviews With Leaders in Your Space
"This accomplishes two things. First, it opens a door to network with influencers in your space, and second, when you publish these interviews, you will increase awareness of your offering both through your efforts and the promotion efforts of your interviewees."
@alevit
Talk to Influencers
"Getting press coverage for your launch is great, but there's nothing more powerful than word of mouth. Especially when coming from an influencer. Seek out those influencers early on. If your product is truly worthy, you might just convert them into brand ambassadors that are more convincing than any advertising or press release."
@GoldFireStudios
Give an Exclusive First Look
"Target a publication and offer them an exclusive first look. By offering an exclusive, you’re able to really focus on telling the right story in a personal and intimate way. By allowing the publication to be the first to preview and break news about your company, they’ll instantly create a buzz you wouldn't have been able to on your own."
@abnsave
Host an Online Party
"When I launched my Facebook Fame e-book, I celebrated with an online party that anyone could attend from anywhere in the world. I had special celebrity guests call in, and even had some local customers stop by to host the party with me. It was a huge success and we sold 600 copies during the launch."
@lkr
Host a Competition
"A great way to draw attention to a product or service launch is to create a giveaway or a competition with prizes related to your business. People love complimentary goods and services, and competitions are an engaging way to grow your audience while promoting your company. Make the entry process simple, and prepare to provide more information and nurture the lead once they're engaged with you."
@DoreenBloch
Build a List Before You Launch
"Build a launch list. It's hard to get third parties to write about you. But if you spend some time before your launch building an email list, then when you launch, you'll actually have some people to launch to."
@wadefoster
