Question: What social media platform is most important to your business now and why?
"We love Facebook for the advertising abilities. You can get incredibly specific on exactly the type of person you want to target based on their demographics, interests and web activities. The traffic tends to be cost effective and it's fairly easy to get approval for ads. Plus, it has a baked-in social proof aspect, where a successful ad can show how many other people also liked it."
@patrick_conley
BuzzFeed
"Although it's not a social network per se, BuzzFeed is the most engaging (and most interesting) place we talk to fans online. Creating listicles and fun feature stories is a great way to help tell ZinePak's brand story and subtly promote our products in a fun, contextual way. Plus, it gives us fun content that's sharable on Twitter and Facebook."
@brittanyhodak
YouTube
"There is nothing better than the power of video. For us, YouTube has been both a search engine and social media platform. We host discussions, post videos and respond to comments. We use YouTube as the first step in our marketing funnel as an amazing way to find new readers and customers."
@vvanedwards
"With LinkedIn, we don't only find potential leads, but also potential employees that will help us grow our business. Personally, I use LinkedIn to promote thought leadership. I post a new article weekly, which allows me to stay top-of-mind with my network of CEOs and business executives. In the long term, this helps our agency gain business exposure and build our brand."
@joeapfelbaum
"Outside of the usual suspects (Facebook, Twitter, LinkedIn, Instagram), Reddit has everything a marketer wants in a social media platform: an engaged audience, the ability to drive lots of traffic and instantaneous feedback. I'm always blown away by the power of Reddit when a piece of our content begins to trend on the platform."
@BrettFarmiloe
Google+ Local
"As a local SEO company, having an optimized Google+ Local page is critical. Ironically, you don't need a website to rank your business on Google -- all you need is a Google+ page. That's why it's never been more critical to optimize your business for Google+. We find that the most important factors to optimize include About Us copy, getting a steady stream of positive reviews, and adding photos."
@krisjonescom
