Question: What is the most important thing your company logo should communicate to prospects and why?
Simplicity
"Logos get way more attention from founders than they deserve, and are not worth stressing over. A great logo means very little if the company behind it doesn't represent the logo well. Having a well-designed logo is definitely important, but your company, product, customer service and marketing matter much more than the logo. Most logos are valuable because of the brand and products behind them."
@ringeljared
What to Expect
"Prospects want to see the personality of the company. But they also really want to know what they can expect by using your service. At AlignedSigns.com, we chose the peacock feather to represent the honest and true nature of oneself as reflected when there are AlignedSigns.com (our company name) between individuals when one 'Gets to Know You (our slogan).'"
@ALIGNEDSIGNS
Your Goals
"A great logo depends on the company that stands behind it. Whether a company wants to convey security, reliability or fun, its logo is an excellent opportunity to do that. The first step is to decide your goals, and then craft a logo around them."
@_Liso_
Interesting, Bright and Original Information
"Depending on who your key target market is, I believe a logo should be interesting and make you want to know more about the company. Price Patrol is an app that is consumer facing so our logo is bright orange to draw in the eye. We chose to use a submarine logo, which plays to the fact that we are "on patrol," searching for your shopping deals. Have fun and it will be memorable!"
@Vince_Marconi
Your Brand Story
"Logos are only one part of your overall brand story. They need to be simple and have a concept but shouldn't try to say too much. Many other elements of your brand identity need to come together in concert to convey what you are all about. Don't put it all in the logo. It means nothing if your company doesn't authentically live up to its brand promise."
@itsmikewaz
Emotion
"A logo that evokes any kind of emotion will ingrain itself deeper in the viewer's brain. This emotional association created by your logo will resurface each time the viewer sees your logo, product/service, content, etc. and strengthen your brand until it is as simple as Coca Cola = happiness."
@zimonium
