Question: What is one simple thing you did to make your website more user-friendly?
Question: What is one simple thing you did to make your website more user-friendly?
Tell the User What You Want Them to Do
"A website is much more useful when it's clear to the user what they should do. What's the call to action? Why are they on the site? Tell your users what they should be doing on the site -- whether it's contacting you, registering or taking some other action. Your users will be happy, and you'll get the desired action taken."
@junger
Make Sure It's Mobile Optimized
"We always tell our clients to make sure that their website is mobile optimized. More and more people are browsing websites through their mobile phone. You can potentially lose customers and business if your website is not optimized for mobile."
@courtspritzer
Include Video
"Videos can improve user experience, engagement, SEO and can effectively communicate a message more effectively than the written word. Short and concise is the key: no more than one to three minutes is perfect. Better user experience and engagement can result in a lower bounce rate and ultimately the opportunity for more online conversions."
@seodub
Do Real User Testing
"The best thing you can do to improve the usability of your site is to watch real people use it. In-person user tests are the best, but can be costly and difficult for a team that is inexperienced with user testing. Don't worry though; there are other options that are nearly as good. For example, UserTesting.com is a low-cost way to create user tests with real people and get quick feedback."
@robertswisher
Create a Call-to-Action Button
"For small business owners, there is nothing worse than losing a potential customer who is ready to buy. Your website should have a call to action button on each webpage. This will really help boost your user experience to convert a prospective customer to a sale. Users shouldn't have to scroll to the bottom of your page to complete an inquiry."
@suprexlearning
Integrate a Chat Functionality
"Many times a potential client may have questions about our services but doesn't want to opt-in or call. We have found that adding a chat widget breaks down this barrier. It's a great method for engaging with potential clients and when we discover someone who we feel might be a match for the services we provide, we invite them to take the conversation offline."
@frankbravata
