Question: What is one surefire tip for getting bloggers to talk about your brand?
Reach Out to Your Blogging Customers
"Don't send a free pass to your software for a blogger and expect him to write a raving review on how great your cool new service is. Instead, find out who of your existing customers blog regularly, and ask them if they'd like to write a short, hands-on post on their blog about using your service to boost business. In exchange, offer a few months off payments. It's a win-win deal."
Give Them Real News
"Instead of a boring "Company X Launches Product Y" pitch, tell bloggers a story uncovered by your product. For example, if you run a pill reminder app, give them data about the types of medication people forget most. Bloggers will love the chance to break an interesting story, and your brand will get a positive mention in an article directly related to your product."
Write Data Posts
"Bloggers love posts that are loaded with data and stats because they appear to have research backing up the post. This takes opinion out of the equation and allows the blogger to simply report on the facts. In addition, stats are great for headlines and generating interest from the reader because the posts are backed by proven data. Data posts allow the blogger to gain the trust of their readers."
Have a Good Brand
"If your brand sucks, then it doesn't matter what kind of tips you read. The brand and the company should actually be good. Being good means that your users come back to use your product; they pay for it, and they organically want to share it. If this isn't happening right now, then don't talk to bloggers. Fix your brand and your business."
Keep Everything Timely
"Time is everyone's most valuable asset. Show that you care by keeping your initial pitch brief and your responses timely. Quick turnarounds and thorough responses make bloggers' lives easier, which gives them more time to talk about you and your brand."
Create Helpful Infographics
"Bloggers seem to be very interested in infographics, especially when they are visually appealing and include relevant data. When we've shared infographics with bloggers, they've often written about us and included the infographic. "