Question: What is one effective tip for marketing a book or e-book to your existing customers/audience?
Question: What is one effective tip for marketing a book or e-book to your existing customers/audience?
Offer Bonuses to Complement the Book
"The most effective strategy I've found to launch my books is offering bonuses with them. A limited time bonus is a great way to drive sales among existing customers, and mini courses or a video series that dives deeper into the book are good places to start. Offering bonuses helps your audience get the most out of the book, and that helps you benefit from better reviews and your readers recommending it."
@nataliemacneil
Eliminate the Hoops
"Make it easy to download and read your book on any device. The more hoops they have to jump through (e.g., wonky formats or separate download pages), the more your audience will shrink."
@SpiralStair
Provide the Right Formats
"Offering just one file format will not endear you to your audience. At a minimum, offering a PDF, a Kindle file and an EPUB file will cover the most common ways you can expect a reader to try to open your e-book. But if you're working with a niche audience, do your market research to make sure that you're offering your readers something they can actually open."
@thursdayb
Try PPC Retargeting
"If a customer shows interest in your book or e-book and doesn't immediately buy or download, that's OK. Most people won't. Look into running a PPC retargeting campaign if your budget allows for it. When someone initially comes to your page, their browser will be cookied and as they keep browsing the internet, they'll see your book everywhere. This qualified lead is more likely to purchase."
@abnsave
Get Reviews From Publications or Professionals
"Send your book or e-book to relevant industry professionals, magazines, websites and even other small businesses in your niche and ask them to read it and write a review. Post those reviews on your blog or website, or include them in your marketing emails."
@moneycrashers
Use Slideshare
"If you already have a following on Slideshare, then marketing your new e-book on this platform provides a great way for existing customers to quickly discover your new content. Slideshare also offers handy embed codes that allow you to put your e-book in a blog post. Sometimes your audience just needs that convenient teaser before downloading a large document."
@bkparikh
