Question: What's one creative way to make your startup branding stand out at a big conference?
"Most startup branding is focused on getting someone to associate what you do with your company name. That's important, but that is also what every other company is doing, and frankly, the attendees usually don't care. Use your branding to create a question in their minds (e.g., "why is there a zebra in that booth?") to actually be memorable. Once their minds are engaged, they will remember everything."
Force People to Notice
"Be unique. Be different. At our latest tradeshow, we had girls walk around and hand out empty shot glasses and other swag. People had to come to our booth to get their shot. Once they were there, it was easy to get the conversation flowing. Our booth was a huge hit. "
Demonstrate Your Product
"Skip the PowerPoint presentation and rehearse your demo multiple times beforehand, so you have the confidence to execute it flawlessly. Intersperse the name of your brand throughout your demo to make it stick in the minds of the attendees."
Focus on Your Culture
"Unless you’re giving away branded iPads (which has still been overplayed), swag won't cut it at a conference. Instead, make sure your mission, culture and “why” is at the forefront. Our mascot makes the rounds at conferences. People put their guards down with mascots, so it’s easy to get your mission across and engage people in a way that isn't possible from behind a booth. "
Give Real Value.
"Glad handing and card swapping won't leave an impression. Design magical experiences for the people who can really make a difference and you'll stand out. Sometimes, that magical experience is simply interaction with your product (think twitter at SXSW 2007). It may just be an engaging conversation where you show that you've really done your homework on that person. But you can't beat true caring."