Question: What's your best tip for using YouTube to promote your brand?
"Let your customers do the talking by directing a video around their story. Some of our most viewed YouTube videos are client showcases. Ninety percent of that video content is about how the business owner got started. The remaining part focuses on how our product has helped them. Our product is all about promoting our clients, so we want our videos to reflect that as well."
Create Entertaining or Useful Content
"This is pretty much true across all social media platforms. InList operated a massive social media campaign this summer, and more than two million people viewed our ads. During this exercise, we noticed significantly higher engagement on posts that are naturally enticing versus those that are blatantly advertorial."
"Since late 2013, verified YouTube accounts can stream live. At She Takes on the World Inc. we have used this live functionality for online events that have drawn tens of thousands of people. Going live allows you to expand your audience, especially if your event gets featured while you're live. Your fans will also love getting to interact with you in the real-time comments below the stream."
"YouTube has become one of the most influential outlets in all of media, and there are many YouTubers in most industries that have massive followings. Find these influencers and turn them into virtual brand ambassadors. If they love your brand, so will the people that watch their videos. This can be more effective than any traditional marketing you'll ever do."
Start With a Hangout
"If you are going to make a video that is going to end up on YouTube, you might as well create it as a Google+ Hangout so you get the additional SEO boost. Then make sure you get it transcribed so you have the text in the description, leveraging keywords you want to rank for."
Keep Making Videos
"The impact of using YouTube and making videos comes from consistency. The benefits are many: you get better at making videos the more you do it, you build a loyal base of followers over time and if/when you do produce a video that captures the attention of many viewers, there will be a wealth of other videos for them to watch on your channel."
Be Interesting and Short
"Keep YouTube videos short (under one minute). Most people stop watching after the first minute anyway. Create something that people actually want to see and will find useful."
"Be as authentic as possible. The visual nature of video means that people have more cues to determine the congruency between you and your brand. People can detect authenticity. Being true to your brand, personality and mission can positively impact your videos. Dove is a great example. Their beauty series helped show that they care about more than selling soap."