Question: How do you measure whether your branding efforts are working or not? What do you look for?
Question: How do you measure whether your branding efforts are working or not? What do you look for?
Question: How do you measure whether your branding efforts are working or not? What do you look for?
Tracking Leads
"We keep a very close eye on our metrics -- particularly lead gen. If our subscribers, opt-ins and sales are increasing, we know that we're doing a good job promoting our brand. We are particularly interested in tracking referrals from clients because we are intensely focused on providing excellent customer service. If our clients are referring friends, we know that we're doing a great job."
@patrick_conley
Seeing Strangers Recognize Your Logo
"Branding is an important part in marketing because it means you've made a personal connection with your audience and inspired some level of longevity for your brand. It's not just about a number, but rather the feeling you invoke in your target audience. They say that if you capture their hearts, you have them forever. You know this when strangers recognize your logo or company during conversation."
@andykaruza
Being Recognized
"It sounds simple, but the best way of knowing if your branding efforts are working is to ask someone to say (or spell) the name of your company. If fellow business colleagues, industry insiders or consumers can say or spell your company name correctly, then half of your battle is already won. Recognition is key to recall efforts."
@kimkaupe
Asking for Feedback
"We directly ask our potential business partners and customer leads how they heard about us. I’m always asking for feedback on our creative work like mailers and infographics in every business-related meeting. It helps me to keep thinking about how to improve and open the conversation to learn what branding efforts other businesses are pursuing. "
@PhilLaboon
Using Google Analytics
"We use Google Analytics to check our branded keywords and how they grow weekly, monthly, etc. It's a good way to measure branding efforts to see how many times people are typing your brand into the search engine."
@pablopalatnik
