If you’re a product company, you may be better off implementing a B2G, or business-to-group, model.
The mantra “hire slow, fire fast” doesn’t help if you don’t hire well from the start.
High-profile press placements will not make or break your startup. Building a long-term marketing strategy around quality content, on the other hand, offers a lasting ROI.
A crowdfunding campaign is a full-time job. Founder Aaron Schwartz shares the gory details, good and bad.