Author

Alex Frias

Alex Frias is co-founder and president of Track Marketing Group, an award winning integrated brand experience agency that blends live event experiences and social conversations. Alex has spent the last 15 years blending Fortune 500 brands with lifestyle programming and has activated campaigns for category leaders including PepsiCo, Apple Music, Diageo, and Heineken. Follow Alex on Twitter @iamalexfrias

 

Stories by Alex Frias:

Resources

Author

Alex Frias

Alex Frias is co-founder and president of Track Marketing Group, an award winning integrated brand experience agency that blends live event experiences and social conversations. Alex has spent the last 15 years blending Fortune 500 brands with lifestyle programming and has activated campaigns for category leaders including PepsiCo, Apple Music, Diageo, and Heineken. Follow Alex on Twitter @iamalexfrias

 

Stories by Alex Frias:

5 Ways to Get Your Brand to Tell a Story on Social Media

Just like the everyday social media user, a successful brand should have its own personality.

3 Important Lessons for This Generation of Entrepreneurs

Entrepreneurship isn’t easy — but if you commit to understanding your customers and leveraging new technologies, it could be your first and last “job.”

5 Tips for Integrating Social Media Into Your Next Business Event

How do you make an in-person startup event a social media phenomenon? Veteran marketer Alex Frias offers some savvy advice.