Author

Jesse Lipson

Jesse Lipson is a VP & GM for Citrix, which acquired his company ShareFile in 2011. ShareFile is a secure file sync and sharing service that meets the mobility and collaboration needs of users and the security requirements of businesses. He launched ShareFile in 2005 and bootstrapped the company from zero to four million users in six years. Jesse has also launched and/or led several other cloud and e-commerce businesses, including Rapidata.net, a pharmaceutical market research company, and the website development firm novelProjects.

Stories by Jesse Lipson:

4 Ways to Leverage the Power of Personalization

by Jesse Lipson

If You Want to Disrupt Your Market, Look to the People on the Sidelines

by Jesse Lipson

Author

Jesse Lipson

Jesse Lipson is a VP & GM for Citrix, which acquired his company ShareFile in 2011. ShareFile is a secure file sync and sharing service that meets the mobility and collaboration needs of users and the security requirements of businesses. He launched ShareFile in 2005 and bootstrapped the company from zero to four million users in six years. Jesse has also launched and/or led several other cloud and e-commerce businesses, including Rapidata.net, a pharmaceutical market research company, and the website development firm novelProjects.

Stories by Jesse Lipson:

by Jesse Lipson

4 Ways to Leverage the Power of Personalization

Encourage customers to be part of your brand through the personalization of your products.

by Jesse Lipson

If You Want to Disrupt Your Market, Look to the People on the Sidelines

The people who aren’t interested in your product yet might just be your biggest customers.