Author

Matt Wilkinson

Matt Wilkinson is the co-founder and SVP, Products at Crushpath. He brings over 15 years of product development and operations experience in both startups and established companies. Prior to Crushpath, Matt held the position of VP, Product Development at Socialcast where, as an early executive, he shaped their Enterprise Activity Streams platform and helped lead the company through acquisition (VMware).

Stories by Matt Wilkinson:

Resources

Author

Matt Wilkinson

Matt Wilkinson is the co-founder and SVP, Products at Crushpath. He brings over 15 years of product development and operations experience in both startups and established companies. Prior to Crushpath, Matt held the position of VP, Product Development at Socialcast where, as an early executive, he shaped their Enterprise Activity Streams platform and helped lead the company through acquisition (VMware).

Stories by Matt Wilkinson:

How to Make the B2B Sales Process More Enticing to Buyers

Why is the B2B sales cycle so onerous and uninspiring?