Steli Efti

Steli Efti is the co-founder and CEO of and an advisor to several startups and entrepreneurs.

Stories by Steli Efti:

10 Strategies for Nailing Your Sales Pitch

Having a great product or service isn’t enough unless you present it effectively. Brush up on your delivery skills.

4 Basic Skills of CEOs Who Can Sell Well

When you are a startup founder, you’re never not selling.

Why Identifying the Correct Lead Type Is So Important to Your SaaS Business

Don’t kill your marketing efforts by assuming all lead types are created equal.

How to Transform Your Fear of Failure

Don’t be paralyzed by anxiety — transform a fear of cold calling into a passion for sales.

7 Steps for Building a Successful Sales Process

As a founder, you know your product best — so you are responsible for building a sales process that works before you hand it off. Here’s how.