While cold calling is a numbers game, you must do diligent research to be successful. Ryan Stoner of Switchcam explains how having a few simple systems in place can go a long way. Consider the following:

• Make a spreadsheet with the number of people you plan on calling and the resulting metrics
• Develop a script that communicates your message clearly
• Research the people you want to connect with first, so you can figure out the best way to reach them.

The calling itself may be cold, but a personal touch can go a long way.