Influence & Co. co-founder and CEO John Hall is no stranger to clients and colleagues asking, “How do I get my articles published in big-name outlets like you?” It’s his job to help individuals and brands build their influence through content.
But John cautions founders against focusing on specific publications before they have answered a couple of very important questions. Namely:
- What is your goal?
- Where are your customers?
- How do I naturally add value?
Watch the video to learn more.