Do you know where your users are coming from?

For online or Internet-based businesses, the sales cycle often starts with a sign-up form. But turning those leads into paying customers isn’t easy, and a lot of startups fail to convert enough leads to stay alive.

Bottom line? You need to think like a customer to know how to market to your user base. Andrew Laffoon, CEO of Mixbook, recommends thinking holistically about the process and A/B testing before jumping in — watch the video for more tips.