Jason Grill is the principal and founder of JGrill Media, where he consults on media relations, public affairs and strategies and government relations. Under same umbrella, he works in the media as a local and national writer/contributor, radio host and television analyst/commentator. He is an licensed attorney and a published national co-author of a best selling book. He is the co-founder of Sock 101. Follow him @jasongrill.
Who is your hero?
My hero is without a doubt my father, Brad Grill. He is the hardest working and most genuine individual I have ever know.
What’s the single best piece of business advice that helped shape who you are as an entrepreneur today, and why?
One of the greatest things I have learned in life and in business is how important relationships and partnerships are to your success. If you treat other people like you would want to be treated, are willing to help out and give yourself to your community even when you don’t want to, it will be beneficial both personally and in business. Mutually beneficial relationships are everywhere. They only come to fruition when you put yourself out there, listen, learn and leave the office.
Always remember this quote by C.S. Lewis: “You are never too old to set another goal or to dream a new dream.”
What’s the biggest mistake you ever made in your business, and what did you learn from it that others can learn from too?
As every year goes by, I continue to learn more and more from the people I interact with, work with and meet. One lesson that is still hard for me to grasp completely at times is that you have to be willing to say the word “no.” Many entrepreneurs and new businesses say yes to everything. You can’t do everything. I can’t tell you how many times I have said yes to projects, work engagements, media opportunities, new clients and endeavors with JGrill Media that I really didn’t want to be involved with.
On the flip side, I have tried to do too many things with the Sock 101 product or brand just because someone saw a fit or had an idea. Having the ability to say no gives you the ability to really focus on what you want to work on and what will take you, your brand and your business to the next level.
What do you do during the first hour of your business day and why?
A morning run always helps me. During the early part of my business day I usually try to get through all of my emails. If need be, I set up my meetings in a way that lets me really get more work done throughout the day.
I usually try to post any relevant business-related social media posts in the morning as well via Twitter, Instagram or Facebook. However, as we all know as business owners and entrepreneurs, no two days are alike.
What’s your best financial or cash-flow related tip for entrepreneurs just getting started?
Two things:
1. Find a solution to a problem. Whether they’re product-based or technology-based, consumers and companies are willing to pay for a solution or help you if they see a need.
2. Build partnerships and relationships with those who have bigger teams and support. This will allow you to stay lean but profitable early on.
Quick: What’s ONE thing you recommend ALL aspiring or current entrepreneurs do right now to take their biz to the next level?
Be a good listener and get involved in your community!
What’s your definition of success? How will you know when you’ve finally “succeeded” in your business?
Success is making a true difference and having a positive impact on people, on your community, and in business. I have been lucky enough to have a hand in passing laws that have helped and impacted lives, offered needed assistance as a lawyer and built a company to allow people to get their message out. I am a part of a growing company that turned a profit in its first year and is bringing smiles to people’s faces while stepping up their style. I strive to always evolve and become a better individual. I try to succeed day by day, little by little.
