Brooks Bell explains why naming her company after herself was a strategic move that paid off in more ways than one.
When building a company from the ground up, deciding on a name is one of the most important decisions you will have to make. It’s also one of the most confusing. Use a common word with a funny spelling? “Co.” or no? What about punctuation?
Sometimes, simple is better.
In the video above, Brooks Bell explains how naming her company after herself was actually a clever tactic that helped ensure employees, clients, and other professionals would take her seriously as a female executive.
Brooks Bell explains why naming her company after herself was a strategic move that paid off in more ways than one.
When building a company from the ground up, deciding on a name is one of the most important decisions you will have to make. It’s also one of the most confusing. Use a common word with a funny spelling? “Co.” or no? What about punctuation?
Sometimes, simple is better.
In the video above, Brooks Bell explains how naming her company after herself was actually a clever tactic that helped ensure employees, clients, and other professionals would take her seriously as a female executive.
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