What Should You Name Your Next Business?

Brooks Bell explains why naming her company after herself was a strategic move that paid off in more ways than one.

When building a company from the ground up, deciding on a name is one of the most important decisions you will have to make. It’s also one of the most confusing. Use a common word with a funny spelling? “Co.” or no? What about punctuation?

Sometimes, simple is better.

In the video above, Brooks Bell explains how naming her company after herself was actually a clever tactic that helped ensure employees, clients, and other professionals would take her seriously as a female executive.

Resources

What Should You Name Your Next Business?

Brooks Bell explains why naming her company after herself was a strategic move that paid off in more ways than one.

When building a company from the ground up, deciding on a name is one of the most important decisions you will have to make. It’s also one of the most confusing. Use a common word with a funny spelling? “Co.” or no? What about punctuation?

Sometimes, simple is better.

In the video above, Brooks Bell explains how naming her company after herself was actually a clever tactic that helped ensure employees, clients, and other professionals would take her seriously as a female executive.

See Also: 3 Ways to Immediately Improve Your Cash Flow

If you have insights like this to share,

and join us!