After Smule acquired Khush, serial entrepreneur (and former CMO of Smule) Prerna Gupta had to make some tough decisions. She learned these tips and more, as she explains further in this video clip:
- Let your new teams operate independently in the beginning stages
- Look closely at how you want to improve your products
- See what services you can share among companies to help them both grow
- Integrate your teams only after you’re sure both feel comfortable operating at the new level
Like anything else, your company needs time to evolve after an acquisition. With time, your team will be stronger than it was to begin with.
